Reading: #59: “Even At 63 Years Old, I Can’t Imagine Sitting By The Pool; I’m Not Done” (Susan Feldman)

Though Susan Feldman had worked in retail eight times (creating, among other things, swimwear for Ralph Lauren and Polo Jeans), it wasn’t until she moved to L.A., bought a home and had to decorate it that she hit it big. “We launched One Kings Lane in five months in March 2009. We sold it to Bed Bath & Beyond which just celebrated its 10th anniversary,” Feldman tells Lesley Jane Seymour, founder of CoveyClub.com. Feldman launched Get in The Groove as a high-to-low “Lifestyle Destination for Age-Defying Women” selling cosmetics, clothing, accessories, vibrators, even a menopause registry. “Our demo has an incredible amount of wealth,” Feldman says. “This is information and products that will keep women in the groove.” Follow them on Facebook.