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JoinJuly 29th 2020 2:00 pm (EDT)
New Advertising Techniques for a Post-Covid World: What Neuroscience Tells Us
Advertising, design, and photography experts teach us, based on neuroscience, how to change our imagery and brand messaging to remain relevant in a rapidly changing marketplace.
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On The Panel
Julien McRoberts
Julien McRoberts has 15 years working as a professional photographer/producer for notable clients such as: Jeff Bezos (CEO of Amazon), The National Geographic Traveler, and the Georgia O’Keefe Museum. Julien was recently named one of NYC’s Top 10 Lifestyle Photographers in 2019.
Lara Kisielewska
Lara Kisielewska has run a successful NYC graphic design firm for 30 years and is a past President of the National Association of Women Business Owners NYC Chapter. Lara currently produces many NYC trade shows and is the National President of the Graphic Artists Guild (2020).
Breuk Iversen
Breuk Iversen has been branding, designing and copywriting for NYC for over 25 years. Notable clients: kate spade, fw|BK, COACH, etc. Inspired by SoHo and the E. Village, he pioneered promoting Williamsburg | Brooklyn as an American cultural hotspot before the borough tracked tourism numbers in 2001.
Schedule
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*This is a virtual event over the Zoom Network. Once you sign up or purchase a ticket you will be registered for the event and sent the links.
8Grape is a small group of industry experts in the fields of advertising, design, and visual media who are helping small to medium-sized businesses understand how to market post COVID, post protest.
There is a huge gap between how successful companies market themselves and how everyone else does. This is why 50-80% of all new businesses fail within the first 5 years. Some of the techniques successful companies use are covered in this webinar.
Questions we will answer:
• How imagery can either elevate your brand or cost you money and opportunities.
• Why Neuroscience trumps Psychology specifically and can give you an advantage
• Why it is crucial for your communication tools to have an emotional appeal
• How earned media produces better results and saves you money
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